ChainPort
March, 2024
ChainPort is one of the largest cross-chain bridging protocols in DeFi. I led the redesign of the core bridge experience — from asset selection through to confirmation — reducing cognitive load and increasing successful transaction completion rates.
The Problem
The original interface required users to understand complex bridge mechanics before making a single decision. Drop-off was highest at the asset selection step, where users faced an overwhelming list with no guidance.
My Approach
I ran a week of user interviews and mapped every decision point in the existing flow. The key insight: users didn't need more information — they needed less, surfaced at the right time. I restructured the flow into three clear steps with progressive disclosure.
Outcome
The redesigned flow shipped to 100k+ monthly users. Bridge completion rate improved by 23%. The new design system also gave the engineering team a shared component library they used across three additional products.